One of the fundamental benefits highlighted is the ability to create wealth in the consumption process . My view suggests that by understanding the psychology of selling, consumers can become "wealth clever consumers," implying that a well-executed marketing communication strategy can guide consumers towards making purchasing decisions that benefit both the consumer and the organization . This involves leveraging salespeople to facilitate product sales and understanding the underlying motivations that drive consumer behavior .
Furthermore, a robust marketing communication strategy is crucial for achieving sales growth . This is directly linked to the organization's ability to effectively convey the value of its products or services to the marketplace . Poor communication, whether internal or external, can lead to a lack of sales . Conversely, strong communication skills, particularly from leadership, can motivate sales teams and help customers understand the inherent value proposition, thereby driving transactions .
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John Lok
JOHN LOK, Behavioral Economist
I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.
