In today's hyper connected world, marketing has transformed into a multifaceted discipline that requires a deep understanding of consumer behaviour, technological advancements, and innovative approaches to capture the attention of target audiences. This book aims to provide you with the knowledge, insights, and practical tools to navigate this complex terrain and drive impactful marketing campaigns.
This book serves as your comprehensive guide to navigating the intricacies of the ever-evolving marketing landscape and equipping yourself with the strategies and tactics necessary for achieving marketing success in the digital age.
Each section of this book delves into a specific step or strategy, presenting you with a carefully curated collection of best practices and actionable tips. From market research and audience segmentation to content creation, social media marketing, and beyond, we explore the core elements that underpin effective marketing initiatives.
Throughout the pages of this book, you will encounter a rich tapestry of concepts, theories, and tools that illuminate the path to marketing success. By blending established principles with innovative approaches, I will strive to empower you with the expertise to develop a strategic marketing framework tailored to your unique objectives.
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Cany Mendonsa
No one understands the importance of GROWTH more than a Business Owner or an Entrepreneur! Believes Cany Mendonsa
As a marketing consultant, He has helped over 180 brands maximize their digital marketing potential, resulting in over INR 350 Cr in attributed revenue with Total INR 16 CR in Ads Spend in his career span. His clients have ranged from start-ups to well-established companies, such as Amazon, Reliance Trends, The Executive Center, Intuit QuickBooks, WNS, Thought Works, Metric Stream, Yellow.ai, Uniphore, Texas Instruments, More Retail, P&G, Bosch and Rittal.
He worked closely with startups like Doctalks, Yellow.ai, Uniphore, Texas Instruments, More Retail and companies on a fast growth path like Vakil-Search and Ease my Trip on how they should run their Marketing and also how to manage Execution on Offline / Digital. With 7+ Years of experience in advertisement and marketing he has Conducted over 45+ Workshops, 2000+ Attendees, 500+ Mentees in Marketing and deeply understands the importance of growth for businesses and being a serial entrepreneurs he had the skills and experience to see them through to success.
Skilled at building large teams from scratch across marketing functions such as SEO, Paid Advertising, Content Marketing, CRO, Community & Social Media.
He have led Full-Time marketing duties for organizations as Head of Marketing, like Land Trades , Northensky, & Ad Factor, 3D Systems (India), who are now robust brand names . “I had realized the real power of Marketing during my early days, working at the grassroots with mass-popular brands like Dabur, Loreal Paris ,Eveready , and my internships with Marico and Nielsen as a consultant” he quotes
