The primary aim of this book “Creating Space Tourism Desire” is to explore the factors that influence the development of the space tourism market, particularly focusing on how to attract wealthy individuals to participate in space travel.
The book seeks to identify and analyze the psychological barriers and motivations that may affect potential space tourists, especially those who are affluent but may feel apprehensive about the risks associated with space travel. By understanding these dynamics, this book aims to provide insights into how space tourism can be marketed effectively to enhance consumer interest and participation in this emerging industry.
The research also emphasizes the importance of addressing fears related to safety and the overall experience of space travel, thereby contributing to a better understanding of consumer behavior in the context of space tourism.
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John Lok
My research topics in behavioral economics focus on the intersection of human behavior and economic decision-making. my work explores various aspects, including how psychological factors influence economic development, consumer behavior, market dynamics, and policy implications. Specifically, my book investigates questions such as:
The impact of technology on organizational behavior and economic efficiency. This includes examining how robots and artificial intelligence can change human or organizational behaviors to enhance productivity and reduce costs.
Cognitive biases and their effects on decision-making. My book analyzes how biases like overconfidence or loss aversion affect individual and collective economic decisions.
Market behavior influenced by psychological factors.My book studies how these factors shape market trends and consumer choices, contributing to a better understanding of market dynamics.
