Hyper-Personalized experiences drive increased customer engagement. Customers need a hyper-personalized experience and marketers are always on the lookout for a solid platform that can provide a unified and comprehensive customer profile that can be leveraged to provide a hyper-personalized experience to customers. The answer is a unique digital platform, which serves the very need of marketers and provides a hyper-personalized customer profile, is a Customer Data Platform.
In this book, Customer Data Platform, you explore an incredible digital platform, a software application, which collects the customer data from all possible channels - social media, mobile, personal interaction, review and remarks, recommendation, etc. and creates a unified view of the customer and provides a distinguished customer experience. This allows delivering a hyper-personalized customer experience, which this book is intended to provide with a clear and step-by-step framework to drive business value in all areas of marketing. This book is intended to provide a step-by-step process to manage customer data and how this can be leveraged in the best possible way to enhance services and a more satisfying customer experience.
In this book, you will discover the essence of customer engagement and how to scale this to catch up with digital-savvy customers.
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Manoj Gupta
With 22 years in Information Technology, Manoj Gupta is a digital veteran and sought-after industry speaker who led several significant and innovative programs globally across every organizational sector. Manoj is presently working as Solutions Director and Chief Architect with a global MNC in consulting, digital transformation, technology, and engineering services.
As a digital transformation leader, he drives innovation that creates new markets, helps the organization shape new deals, and sharpens the competitive edges for the world's largest companies. Manoj has been a solution architect, principal architect solution director, and led end-to-end large digital transformation projects as a chief architect.
He is passionate about building high-performing teams and taking individuals and teams on a journey of excellence and satisfaction.
Digital Transformation and Customer Data Platform is not just about implementing effective and efficient, and lean processes that are fit for purpose but transforming people’s mindsets – to deliver better outcomes and achieve true business transformation and hopefully a more same world!
