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Subrat SaurabhAuthor of Kuch Woh PalManoj Gupta is practicing Chief Architect and Solutions Director in a leading Global Information Technology Conglomerate, with over 22 Years of Experience in Information Technology, a well-respected and trusted advisor in the technology industry to world-class companies. Manoj is passionate about building high-performance teams and taking individuals and teams on a journey to excellence and satisfaction. Manoj Gupta studied Electrical Engineering from National Institute of Technology (NIT) Jamshedpur, India, and have done post-graduation from Great Lakes Institute of Management, Chennai, and IRead More...
Manoj Gupta is practicing Chief Architect and Solutions Director in a leading Global Information Technology Conglomerate, with over 22 Years of Experience in Information Technology, a well-respected and trusted advisor in the technology industry to world-class companies. Manoj is passionate about building high-performance teams and taking individuals and teams on a journey to excellence and satisfaction.
Manoj Gupta studied Electrical Engineering from National Institute of Technology (NIT) Jamshedpur, India, and have done post-graduation from Great Lakes Institute of Management, Chennai, and Illinois Institute of Management, Chicago, the USA. He lives with his family in Hyderabad, India.
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Hyper-Personalized experiences drive increased customer engagement. Customers need a hyper-personalized experience and marketers are always on the lookout for a solid platform that can provide a unified and comprehensive customer profile that can be leveraged to provide a hyper-personalized experience to customers. The answer is a unique digital platform, which serves the very need of marketers and provides a hyper-personalized customer profile, is a Cu
Hyper-Personalized experiences drive increased customer engagement. Customers need a hyper-personalized experience and marketers are always on the lookout for a solid platform that can provide a unified and comprehensive customer profile that can be leveraged to provide a hyper-personalized experience to customers. The answer is a unique digital platform, which serves the very need of marketers and provides a hyper-personalized customer profile, is a Customer Data Platform.
In this book, Customer Data Platform, you explore an incredible digital platform, a software application, which collects the customer data from all possible channels - social media, mobile, personal interaction, review and remarks, recommendation, etc. and creates a unified view of the customer and provides a distinguished customer experience. This allows delivering a hyper-personalized customer experience, which this book is intended to provide with a clear and step-by-step framework to drive business value in all areas of marketing. This book is intended to provide a step-by-step process to manage customer data and how this can be leveraged in the best possible way to enhance services and a more satisfying customer experience.
In this book, you will discover the essence of customer engagement and how to scale this to catch up with digital-savvy customers.
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