"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Why Finattitude?
Finattitude is more than just a title. It's a mindset. A movement. A reprogramming of how we think about money, success, and life.
In a world where finance is often reduced to cold numbers, spreadsheets, and rigid rules, Finattitude dares to ask a different question:
What if your attitude toward money matters more than the money itself?
This book is built around a single, powerful idea:
Money doesn’t change people. Attitude towards money does.
Finattitude is the term I coined to represent that peculiar, transformative attitude — one that looks beyond savings accounts and investment charts to the core of your habits, beliefs, emotions, and decisions. It’s not just about what you earn, but how you think, feel, and act when money is in the picture.
It’s a blend of:
Financial wisdom passed down and discovered through lived experiences,
Mindful habits that create sustainable wealth, and
Bold, human-centric thinking that empowers both kids and adults to break cycles, build legacies, and live freely.
Whether you're 9 or 90, a beginner or a seasoned investor, Finattitude invites you to drop outdated money scripts and adopt a new lens — one that’s thoughtful, adaptable, global, and deeply personal.
So, this isn’t just a finance book.
It’s a mindset manual.
It’s a lifelong toolkit.
It’s Finattitude.
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Bharath Nalla
About the Author
Bharath Nalla is a seasoned mechanical engineer with a master’s degree in Mechanical Engineering, specializing in Advanced Designing and Manufacturing. With a robust career as a power transformer designer and engineer, Bharath has contributed his expertise to several leading global transformer manufacturing companies.
Beyond his technical profession, Bharath is a passionate and disciplined investor with over 15 years of experience. He began his investment journey with mutual funds and gradually expanded his portfolio across global markets, gaining hands-on experience in international investing. His practical knowledge, combined with a keen analytical mindset, has shaped his unique approach to financial literacy and wealth-building strategies.
Finattitude is a culmination of Bharath’s personal journey, lessons from real-world investing, and insights into developing a resilient financial mindset. Through this book, he aims to empower readers of all ages to take control of their financial future with clarity, discipline, and confidence.
