In a world drowning in noise, clarity has become the new currency of trust.
In Frictionless, strategist and entrepreneur Ayush Desai reveals how intelligent communication — powered by AI yet grounded in empathy — is transforming how businesses grow, retain, and build loyalty.
This isn’t a book about technology; it’s a playbook for human connection at scale.
It teaches leaders to replace speed with understanding, efficiency with consistency, and automation with emotional design.
Because the real competitive advantage isn’t who speaks first —
it’s who calls back, clearly and dependably.
“Frictionless,” Ayush's definitive work on intelligent communication, reflects years of field experience, pattern recognition, and deep reflection on what truly builds trust in business. It is less a book about AI, and more a manifesto for designing communication that feels alive — precise, dependable, and profoundly human.
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Ayush Desai
Ayush Desai is an entrepreneur, strategist, and AI-driven communication architect dedicated to transforming how businesses connect, converse, and grow. As Co-Founder of CustomerLab and CEO of Hintonn, Ayush operates at the intersection of business strategy, artificial intelligence, and human experience — designing systems that make technology feel trustworthy again.
Trained in law and refined through executive programs in business strategy and AI (HarvardX, Spain), Ayush combines analytical precision with creative empathy. His work consistently bridges two worlds — the structured logic of business and the emotional intelligence of human communication.
Across ventures, he has helped organizations shift from transactional support to intelligent communication ecosystems — where every conversation becomes an opportunity for growth, retention, and reputation. His expertise spans customer journey design, AI and NLP systems, design thinking, and operational transformation, with one constant principle: clarity is strategy.
Ayush’s philosophy is simple — technology should not replace humanity; it should restore it. He believes that in a world obsessed with speed, the rarest advantage left is dependability. His work, and this book, are both rooted in that belief: that intelligent systems should serve the human need for clarity, connection, and trust.
