There was a time when customer played a very minor role in your business affairs. He had no choice but to except whatever was offered to him. Now he has choice. He no more faces the ‘Hobsons Choice’. He ‘rules the roost’. He plays main role in your business affairs. Mind it! Your entire future is now controlled by him. Moreover you have to treat your employees the way you want your customers to be treated by them. Customer’s expectations can be exceeded only if you exceed the expectations of your employees. Poorly employed people serve the customers just as poorly
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Dinesh Kumar Goyal
Author is a "Gold Medallist" electrical engineer born in 1956. This book in your hands is the gist of his 35 years of professional experience. He has presented the real situations faced by him in his dual role as a customer and a seller, in the form of principles, which are seldom touched upon even by the Best of Business School.
A unique style of writing has been adapted where every page of the book is independent of its preceding and succeeding page to make it highly comfortable to go through.
