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Subrat SaurabhAuthor of Kuch Woh Pal
This book indicates cases studies to explain what differences are between behavioral economic theory and traditional economic theory to explain social change.
My view explains how to apply basic behavioral economy theory through the examination of various cases, focusing on the intersection of human behavior, technology, and economic development. My work explores how behavioral economics offers a more realistic psychological foundation for understanding consumer decisions compared to traditional economic theories, which often assume rational behavior[.
Traditional Economic Theory Limitations, particularly classical and neoclassical economics, are based on the assumption of rational agents who make decisions solely based on utility maximization. Rationality Assumption: The assumption that all individuals are perfectly rational is frequently contradicted by real-world behaviors. Static Models: Traditional models tend to be static and do not account for the dynamic nature of human behavior or the influence of changing social contexts. Neglect of Psychological Factors: such as heuristics (mental shortcuts), framing effects (how choices are presented), and loss aversion (the tendency to prefer avoiding losses over acquiring equivalent gains).
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John Lok
The research aim of my work in the field of behavioral economics is to explore how social changes influence human behavior and decision-making processes, particularly in economic contexts. My opinion investigates the interplay between psychological factors and economic theories to understand consumer behavior, market dynamics, and policy implications. My work seeks to bridge the gap between traditional economic theories and practical applications influenced by human behavior.
Research Methods
My opinion employs a variety of research methods in his studies on behavioral economics. These methods include:
Literature Review: My view conducts comprehensive reviews of existing literature to identify gaps in knowledge and establish a theoretical framework for his research.
Case Studies: My view analyzes specific instances within industries, such as e-commerce or hospitality, to illustrate how behavioral economic principles can be applied to real-world scenarios.
Empirical Analysis: My view utilizes quantitative data analysis techniques to assess consumer behavior patterns and market trends, often drawing from surveys or experimental data.
Interdisciplinary Approach: By integrating insights from psychology, sociology, and economics, he develops models that reflect actual human behavior rather than relying solely on traditional economic assumptions.
Behavioral Experiments: I may conduct experiments to observe how individuals make decisions under various conditions, allowing me to test hypotheses related to cognitive biases and emotional influences on economic choices.
