You do not just need money to build a business.
You need a resilient mindset that refuses to give up, because the chaos and uncertainty of entrepreneurship are not negotiable. They are the ground you must learn to stand on if you want to build anything meaningful.
This book calls those tough moments 'evil' and invites you to live through them, not run from them. Struggle is not your enemy; it is the reason a few stand out. When you learn to see it early, accept it and build despite it, you grow into the kind of founder who becomes unstoppable.
Drawing from years of building, failing, restarting and scaling, Alkesh Agarwal shares real stories and clear frameworks to stay steady when everything around you is shaking. This book will not comfort you. It will prepare you.
If you are a founder or want to become one, this is your field guide to pressure. It will help you face hard facts, make clearer choices and keep moving when most people give up. It holds up a mirror to what is real and helps you grow through it.
Flip 'evil' and you get 'live.
Master the dark, and you will lead into the light.
From selling jeans in school to building India's largest cartridge-refilling network and shaping India's leading awards manufacturing business, Alkesh has grown by breaking, learning and rebuilding, again and again.
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Alkesh Agarwal
Alkesh is a highly intuitive thinker with a rare ability to see beyond the surface, across dimensions, through complexity, and above conventional perspectives. During my time as a Stanford SEED coach, he stood out as one of the top CEOs I had the privilege to work with. His writing is grounded in a deep sense of higher purpose and a belief that when his ideas are truly seen and understood, they can transform not just leadership, but entire lives. Known for thinking far outside the box, Alkesh brings clarity to choos and vision to what others often overlook. This book is an invitation into that world, where insight meets imagination, and thought becomes a force for lasting transformation. - Sarah H., Coach Stanford Seed
