Marketing isn’t guesswork—it’s a numbers game.
In Marketing by Numbers, seasoned marketing expert Rajesh Patalia transforms nearly three decades of frontline experience into a practical, witty, and inspiring guide. This book offers a data-driven approach to the decision-making process—cutting through the clutter with real-world examples, crisp frameworks, and a refreshing dash of humor.
Whether you’re managing your first campaign or scaling a multi-crore brand, you’ll discover how to decode data, trust your instincts (without ignoring the numbers), and create strategies that actually work.
If you’ve ever wished marketing came with a manual, here it is—straightforward, insightful, and just a little bit fun.
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Rajesh Patalia
"Where Numbers Meet Narratives: A Marketer’s Journey"
With nearly three decades in marketing, Rajesh Patalia has helped brands across FMCG, Telecom, and Media industries turn numbers into narratives.
His passion lies in making data-driven marketing both practical and powerful for the next generation of marketers.
He now mentors marketing teams and young leaders, helping them unlock the full potential of data in building lasting brand value.
