As media management principles evolve, the industry faces both challenges and opportunities. The digital transition poses financial challenges, requiring adept cost management and strategic responses to changes in consumer behavior. Regulatory compliance, especially in a digital age, demands ethical practices and legal acumen. Technological adaptation, including digital transformation and skill development, is imperative for staying competitive.
Opportunities lie in the exploration of new revenue models, leveraging advancements in digital marketing, and embracing global-local marketing strategies. The ownership patterns, organizational theories, and editorial management approaches offer avenues for innovation. The changing role of editorial staff, personalized content delivery, and the evolution of media scheduling present exciting prospects for growth and relevance.
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GAYTRI KAILEY, TARUSHI SHARMA
She is student of MA (JMC) in HMV Jalandhar. She has a great performance in her academics.She has a keen intrest in reading books, novels, and research papers. Currently she is working on the topic An analysis of global media coverage of event in India for her dessertation thesis.
