This book discusses the application of online strategies, including social networks and social media promotion methods, to attract consumers . Social media, by its very nature, is a highly emotional space. Marketing on these platforms often relies on creating emotional connections with consumers through engaging content, influencer marketing, and community building. The use of social proof, testimonials, and user-generated content can evoke feelings of trust and belonging, influencing purchasing decisions . The emotional intelligence of consumers also plays a role, as individuals with higher emotional intelligence may be less susceptible to impulsive or compulsive buying behaviors, suggesting that emotional appeals need to be nuanced and ethical .
In essence, my research emphasizes that while online platforms offer efficiency, the underlying mechanisms that drive consumer attraction and conversion are deeply intertwined with emotional appeal. This includes creating visually appealing and user-friendly interfaces, leveraging psychological triggers like time pressure, and utilizing social media to foster emotional connections and trust.
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John Lok
JOHN LOK, Behavioral Economist
I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.
