The central research aim of John Lok's "Performance Management Strategy" is to elucidate how the human resource (HR) department can enhance efficiency and improve employee performance within organizations [1] [6]. The book delves into various facets of HR's role in contemporary business environments, aiming to provide a comprehensive understanding of its strategic importance
The book addresses several key topics to fulfill its research aim:
Role of HR in the Modern Business Environment: It explains the current significance of the human resource department in today's business landscape .
HR's Role in Corporate Social Responsibility (CSR): The book explores how HR contributes to an organization's CSR initiatives [ This aligns with broader discussions on corporate purpose and societal contribution, as highlighted by figures like Michael Porter, who emphasizes the link between competitive advantage and CSR [.
Human Resource Role in Specific Industries: Lok examines HR's function across diverse sectors, including the banking, hotel, and automobile industries . It also specifically addresses the demands of emotional labor in employment relationships within airline services
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John Lok
JOHN LOK, behavioral economist
Areas of Research Focus
My work covers various topics within behavioral economics, including consumer behavior, decision-making processes, risk assessment, and the impact of incentives on human actions. His writing style is designed to engage readers by presenting complex ideas in an understandable manner, often using real-life examples and case studies .
Contribution to Behavioral Economics
My contributions to the field of behavioral economics are evident through his publications and the interdisciplinary insights he provides, drawing from psychology, sociology, and traditional economics. My work aims to present a holistic view of human behavior in economic contexts, enriching the analysis and providing readers with a nuanced understanding of decision-making processes.
