This book is about business of forever living product international and knowledge to know how to grow your business and your mind .The company was founded in 1978 by Rex Maughan. Raised on a farm in Idaho, Maughan worked his way through Arizona State University, earning a degree in business administration with a concentration in accounting in 1962. Upon graduation, Maughan served as a Mormon missionary in Western Samoa. Back home, he started as an accountant in a Phoenix firm and then entered the real estate industry in 1964. Three years later, he took a top management position with real estate developer Del E. Webb Corporation. After ten years there, however, Maughan realized that he was not likely to rise to that company's presidency, so he started to look into creating his own enterprise.