Time as a Factor in Consumer Choice
My primary opinion is that time is a significant variable that can influence a consumer's individual consumption desire, potentially leading them to choose a different product or service than their original preference . My aims to research whether the "time factor" can easily change a consumer's individual consumption choice. This understanding is crucial for product sellers and service providers, enabling them to predict when and in what consumption environments consumer behaviors might be influenced by time .
Time Pressure and Marketing Behavior
A specific aspect of time that my opinion explores is "time pressure." My view explains how and why time pressure influences marketing behavior and consumer decision-making . My view uses service and product cases, as well as examples from large international organizations, to demonstrate how consumers perceive time pressure and how this perception affects their consumption behaviors . This concept also extends to employees, as my view discusses how time pressure influences their need to adapt working behaviors to their environment .
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