Lok's recommendations for improving service performance revolve around several key strategies:
1. Understanding and Predicting Client Emotions and Behavior
This involves analyzing individual psychological challenges clients face and developing solutions to address them, ultimately leading to improved service perception . For instance, in the travel industry, predicting future travel behavior from past patterns, using both psychological and statistical viewpoints, can help travel agents operate more successfully .
2. Application of Behavioral Economic Strategies
. This interdisciplinary approach integrates insights from psychology with traditional economic theories to provide a comprehensive understanding of human behavior in economic contexts .
3. Attracting and Satisfying Clients
A core aspect of improving service performance, according to Lok, is effectively attracting and satisfying client needs
4. Satisfying Employee Needs
Lok also recognizes the internal factors contributing to service performance. Creating a positive work environment and providing opportunities for growth and development for employees are crucial .
5. Raising Efficiency
Implementing strategies to improve employee productivity and streamline processes is another key recommendation [.
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