This Book delves into the intricate nature of influence, its evolution and the competitive edge of being a niche influencer online or offline.
It explores the rise of branded influencers and the key differentiators between online and offline influence.
The book assesses the history, present ecosystem and the future influence. It evaluates its impact on working professionals, corporate leadership, and commerce while outlining the roadmap and tools for career and business advancement.
It eventually proves that influence is a potent currency that anybody with the will to do so can use to sway beliefs and effect societal change.
Who should read 'The Human Demi-Gods'?
This Book is intended for professionals aiming to establish authority in their sector, entrepreneurs looking to boost business, and creators looking to outperform their peers through digital content and offline personal branding.
It is a must-read for anyone who aspires to create an impactful personal brand in the cut-throat competitive marketplace and monetise their influencer journey.
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Sumanth Kumar
Sumanth Kumar is a seasoned marketing and communications professional-entrepreneur with an exhilarating ongoing 33-year career. His work spans specialisations in business journalism, marketing, public relations, image management, content curation, customer relations, and corporate social responsibility (CSR).
As a behind-the-scenes player, he has played a stellar role in shaping the brand perception of more than 100 entities and individuals while navigating the complexities of media, image, marketplace, and evolving communication delivery environments.
