element in an enterprise can be won back. That the customers will return is not
the very purpose of us entrepreneurs and businesspeople to be around. Our
efforts are futile if they refuse to be on our side.
I have penned my
thoughts through the years of learning from the marketplace. Most of my
thoughts are quite contrary to popular teachings. And because my beliefs have
worked, I would like to stick to them.
I have never
worked for anybody. I was my boss all throughout my career. And because I had
nobody to pass the buck at, I was responsible and accountable for all my
doings. Along with my head, my money was at stake.
money, I have earned enough to live a happy life.
Be warned, this
book is not a guarantee to make you stinking rich; it's only an attempt to make