This book serves as your indispensable roadmap, offering a comprehensive exploration of the methodologies crucial for navigating the complexities of modern business research. From conceptualizing research questions to implementing data collection techniques, this book provides step-by-step guidance on every aspect of the research process. It will also help to learn how to design surveys, conduct interviews, and analyze data with precision, empowering you to uncover patterns, trends, and opportunities within your industry.
Dr. Ninikala K
Dr. Ninikala K is an esteemed Assistant Professor within the Department of Commerce at Providence Women's College (Autonomous), Calicut, Kerala, where she imparts her vast knowledge and expertise to students. With over a decade of experience in academia, Dr. Ninikala brings a wealth of wisdom and dedication to her role.
She holds an M.Phil and a PhD in Commerce, both earned from the prestigious University of Calicut, where her passion for research and academia was ignited. Dr. Ninikala's academic journey has been marked by a relentless pursuit of knowledge and a commitment to excellence.
Throughout her career, Dr. Ninikala has actively contributed to the academic community through her participation in national and international conferences. Her insightful presentations have garnered recognition and acclaim, establishing her as a thought leader in her field. Additionally, she has authored numerous research papers that have been published in esteemed journals, further solidifying her reputation as a respected scholar.
Dr. Ninikala's dedication to her students, coupled with her passion for research, underscores her role as a mentor and academician. She continues to inspire and shape the minds of future generations while making significant contributions to the field of commerce through her scholarly pursuits
