Footfall.in - Know your smart shopper focuses on helping retailers get ready
for the Phygital Age. What exactly is Phygital? Is it a way to increase
footfall at your store? Why are some online giants making the move to physical
retail? Have they cracked the art of finding customers, or do they already know
it? Is there a need for a retail Robin Hood, and how can he help to bring
retail back? This book answers these questions and many more. Find out the role
of technology in bringing retail back to stores that were loved by customers a
few decades ago. Find out what customers really come to buy at stores.
Yogesh Huja is one of the greatest technology pioneers. He was born
into a family of warriors. His father served the Indian Air Force, and his
mother took charge of the family. He has been a creative genius since
childhood. In 2008, he got married to Shivani, who really is his better half.
They have been blessed with two cute daughters, Sonakshi and Sunaina.
Yogesh believes technology without efficient support is like a body
without a soul. He is an entrepreneur, well known for his innovation, care and
scale-up capabilities. At the age of 21, he started his first venture, Swaran
Soft Support Solutions, in the field of technology services. They served clients
like Honda, Bausch & Lomb, DMRC and many other top giants of the industry
in creating and maintaining their online presence. He feels the need for
technology is much higher in offline retailers, as they bear the brunt of the
In 2015, he started Freedom Desi, a retail tech start-up with a vision
to connect retail worldwide. He is of firm belief that to track the results of
advertising, you need to have a measuring scale.
He is an enthusiastic lover of music and a columnist for leading magazines
such as Entrepreneur.com, ET and more. Business World calls him “The Robin Hood
of Offline Retail”.