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Marketing Inside Out

Author Name: Srinivasan Siva Rao | Format: Paperback | Genre : Business, Investing & Management | Other Details

MARKETING INSIDE OUT is for knowledge-seeking students and marketing enthusiasts, who are interested to learn and give impetus to their careers in the field of marketing. For budding and experienced professionals, this book is an useful companion to reinforce their understanding of marketing.

In the recent years, online marketing and futuristic marketing gained a lot of traction. Some people have plunged into online marketing and futuristic marketing without having a solid understanding of marketing. This book is an easy guide that will help enhance their knowledge and understanding about marketing. 

Divided into various topics, this book provides holistic information on marketing concepts, frameworks, terminologies, advertising platforms, strategies, and metrics in simple words. This book also brings out the difference and the correct usage of the marketing terminologies that marketers interchangeably use.

This book also touches upon the importance of economics, production strategies, inventory management, and consumer psychology that influence marketing strategies. 

To make the reading as well as the learning process interactive, the author has included interesting quizzes at the end of some chapters for readers to work on and get a better understanding of the marketing concepts.

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Srinivasan Siva Rao

Every crisis presents an opportunity to build something new from the ashes.

The author started his career as a reluctant marketer only to gain immense knowledge and experience in the field of marketing. Later, he became an entrepreneur by profession and a career mentor by passion to provide brand consultation and digital marketing services to firms in India. 

The global outbreak of the CoVID-19 pandemic presented an opportunity for this accidental marketer to become an accidental author. He meaningfully utilized the nationwide lockdown period to pen his first book on marketing using his deep professional knowledge and experience he gained over the years.

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