Entrepreneurship is a dynamic and challenging journey that requires a unique set of skills, knowledge, and mindset. This book has been meticulously crafted to serve as a comprehensive resource, covering various aspects of entrepreneurship and start-ups specifically tailored to the Indian context. Whether you are a student exploring the idea of entrepreneurship or already embarked on your entrepreneurial journey, this book will equip you with the necessary tools and understanding to navigate the exciting world of start-ups.
In this book, we delve into a wide range of topics, starting with the definition of entrepreneurship and why it can be a compelling career choice. We explore the characteristics of successful entrepreneurs and examine the challenges and rewards they face along the way. Additionally, we provide an overview of the Indian start-up ecosystem, including government initiatives, funding opportunities, and support mechanisms available for aspiring entrepreneurs.
Furthermore, we discuss crucial aspects such as identifying business ideas, evaluating market demand, conducting market research, and assessing feasibility and viability. We provide insights into developing a comprehensive business plan, financial projections, marketing strategies, and legal considerations such as business registration, intellectual property rights, taxation, and employment laws.
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Ashish Gupta
Noted Author, Career Coach, and Management Professional, Ashish is an MBA & and has been working in the Education Industry since 2011. He has worked in Leadership Roles with Universities and Education Companies.
He is currently working as Director of Admissions & Outreach at IFIM Institutions, Bengaluru, and has previously worked with Universities like O.P. Jindal Global University & and Jagran Lakecity University and Education Companies like Career Launcher & and Educomp Solutions Ltd.
Ashish has delivered more than 1,000 sessions on Career Guidance and motivation in schools and universities in India, South Asia, & and the Middle East. He is the author of AG's Career Guidance Book Series and has written Books on Marketing, Mindset, and future Skills.
