Agricultural Marketing Management is a comprehensive guide that bridges the gap between farm production and market systems. Designed for students, professionals, agripreneurs, and policymakers, this book delves into the evolving landscape of agricultural marketing with a focus on sustainability, digital innovation, and value-chain integration.
With climate change, global food security concerns, and rapid digitization reshaping agriculture, marketing management has become more crucial than ever. This book equips readers with the practical tools, policy awareness, and strategic insights needed to thrive in the modern agri-business environment.
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Prof. Samarendra Mahapatra
Dr. Samarendra Mahapatra was the former Professor and Head, Dept. of Agribusiness Management, Odisha University of Agriculture and Technology, Bhubaneswar. He was graduated in Agricultural Engineering from OUAT and holds a Post-Graduation in Management from Xavier Institute of Management, Bhubaneswar, as well as a Doctorate in Business Administration from Utkal University. After around two decades of corporate work experience in agri-input industry, he has switched over to academics. To his credit, he has authored eleven books and book chapters in various areas of Agribusiness and Marketing Management. He was nominated by ICAR as an Expert Member to develop the syllabus for Agribusiness Management as well as by Agricultural Scientists Recruitment Board for moderating ICAR NET question paper. He has been nominated by various agricultural universities as a Member for Faculty Selection and also by Government of Odisha, Agriculture Department as an Expert Committee Member for various assignments. He has published technical papers in various journals and presented papers as a Key Note Speaker in various national and international conferences. He has received the Best Teacher Award in Agribusiness Management in an International Conference organised jointly by Agri-Meet Foundation in collaboration with ICAR Institute and state agricultural universities.
