AN EASY APPROACH TO DIGITAL MARKETING
Every company, no matter what industry, needs a digital marketing strategy to thrive in today’s hyper-competitive, always-on world. That’s why there is a huge demand for highly skilled professionals in this field. This book discusses about modern marketing methods both online and offline. It speaks about the importance of digital marketing platforms. Through different chapters, the author gives a clear picture of modern marketing techniques such as Social Media Marketing, Online Marketing, Search Engine Marketing, Pay-Per-Click marketing, Customer Data Platform, etc.