This book inspires us to achieve academic brilliance even with limited means. It reflects the virtues of family values coupled with vital links to the roots. It advocates simplicity, sincerity, gratefulness, cooperative spirits and helping nature.
At work it emphasizes commitment, customer centricity, skill upgradation, optimization and aspiration to grow and achieve greater heights. It covers in some detail the wide canvas of marketing of steel across many major steel companies of India. It takes through peaks and troughs of the steel industry. It also ventures to address the ailment of steel industry in India with closing comment as “Time is Running Out, Act Now”.
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Lalji Dwivedi
Lalji Dwivedi was born in a small village in India. With simple means, but large-hearted efforts, he graduated in Technology from IIT Kanpur. His 4 decades career was mainly in marketing in major steel companies of India. In this maiden book he narrates his life’s journey and experience, along with accomplishments at workplace interspersed with lessons learnt along the way. He emphasizes simplicity, gratitude, sincerity, welcoming change and developing hobbies like reading, writing, music and sports to enrich life.
