Social media has transformed the way organizations communicate, collaborate, and measure success. What began as a low‑cost set of tools under Web 1.0 has evolved into a complex ecosystem of AI‑driven platforms under Web 4.0. This book explores the evolution of social media, its influence on IT organizations, and the standards by which marketing effectiveness is now evaluated
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SAJITHRA KANNAPPAN
Sajithra K is an Author, IT Delivery Sr Manager, and filmmaker.
She has a background in Electronics & Communications Engineering and MBA. She has 20 years of experience in companies like Unilever, HP, Bell Labs, and Nokia, and is known for the book, The Innovation Imperative that she co-authored with Ranga Shetty. Her debut feature film is a sweet spot between IT and Social Economics. The movie’s theme is Social justice, the constant fight against oppression in all forms. She has published her translation of Periyar’s book ‘Why the woman was enslaved’.
