One of the most testing times for Chef Shriram Rajendran was when he conceptualized his dessert brand “The Table.” There was little or no literature on how a viable business could be built in the dessert category. The Table Book of Desserts is partially to fill this gap, which the budding dessert entrepreneurs should not face.
This book is a culmination of years of work on 70+ recipes that have stayed with him, become better, improved and been fine-tuned. It is mindfully written from the perspective of a to-be chefpreneur.
The Table Book of Desserts also contains a very practical checklist for anyone who is looking to start a home baking business and even other chefpreneurs.
“Life punishes the vague wish but rewards the specific ask.” So while reading this book, have a specific ask/plan so that you can gain the most out of it!
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Shriram Rajendran
Chef Shriram Rajendran is the founder of the dessert-jar brand ‘The Table’ founded in 2015. His passion for cooking led him to Le Cordon Bleu London, post which he worked at The Dorchester Hotel (London), ITC Hotels and Leela Palace in Chennai. Apart from running The Table, he has also assisted in setting up and conceptualising 10+ restaurants across various cuisines such as salad bars, cafes, fine dining and multi-cuisine restaurants and tea rooms among others. With him at the helm of affairs at The Table, the brand, till date, has sold more than 5 lakh dessert jars. He has a keen interest in updating his culinary repertoire. When he’s not in the kitchen, you can find him participating actively in CrossFit.
Know your author
A list of the chef’s favourites…
Book - The Devil in the Kitchen
Chef - Marco Pierre White
Movie - The Gladiator
Dessert - Salted Caramel Brownie
Restaurant - Indian Accent
Cuisine - Pan-Asian
Holiday Destination - London
About “The Table”
Founded in 2015, The Table aims at bringing uniquely delicious dessert offerings to consumers. With 50+ virtual outlets and counting across Chennai, Bangalore, Cochin, Coimbatore and Pondicherry, The Table has won the hearts of consumers day in and day out, one sweet at a time. Serving over 20 types of desserts, appealing to consumers across age groups, The Table has carved a niche for pocket-friendly desserts in a country crowded with dime-a-dozen sweet offerings. To know more about the brand, visit www.thetable.co.in, or ask our loving consumers across South India!
