Suraj Raina
Author – FMCG Blueprint | Kenvue (Erstwhile J&J) | Marico | Perfetti | ITC | SIBM
FMCG Blueprint 2.0 – The Operator’s Edition
Books by Suraj Raina
FMCG Blueprint 2.0 – The Operator’s Edition is not a theory book.
It is a field-tested playbook written for professionals who have already survived the basics of FMCG and want to understand how the system actually works.
This book goes beyond jargon to decode the real mechanics of distribution, rotation, pricing discipline, return on investment (ROI), and trade decision-making. Drawing from years of hands-on experience across gro
FMCG Blueprint 2.0 – The Operator’s Edition
Books by Suraj Raina
FMCG Blueprint 2.0 – The Operator’s Edition is not a theory book.
It is a field-tested playbook written for professionals who have already survived the basics of FMCG and want to understand how the system actually works.
This book goes beyond jargon to decode the real mechanics of distribution, rotation, pricing discipline, return on investment (ROI), and trade decision-making. Drawing from years of hands-on experience across gro
FMCG Blueprint
Books by Suraj Raina
FMCG Blueprint: Your No-Nonsense Guide to FMCG Success!
Why do some brands dominate supermarket shelves while others fade into oblivion?
Welcome to the fast-paced, high-stakes world of FMCG - where visibility, volume, and velocity decide winners. If you’ve ever wondered how shampoos, snacks, and soaps quietly make billions or how shelf space turns into a battlefield, this book is for you.
What makes this book different?<
FMCG Blueprint
Books by Suraj Raina
FMCG Blueprint: Your No-Nonsense Guide to FMCG Success!
Why do some brands dominate supermarket shelves while others fade into oblivion?
Welcome to the fast-paced, high-stakes world of FMCG - where visibility, volume, and velocity decide winners. If you’ve ever wondered how shampoos, snacks, and soaps quietly make billions or how shelf space turns into a battlefield, this book is for you.
What makes this book different?<
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