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Graham Robertson

Author of the bestselling Beloved Brands book. Builds brands that consumers love. Makes brand leaders smarter.

Author of the bestselling Beloved Brands book. Builds brands that consumers love. Makes brand leaders smarter.

Graham Robertson is one of the voices of today's brand leaders. As the founder of Beloved Brands, he has been a brand advisor to the NFL Players Association, Shell, Reebok, Acura, Jack Links, and Pfizer. He's helped train some of the best marketing teams on strategy, brand positioning, brand plans, and advertising. Graham's purpose is to use is marketing experience and provocative style to get marketers to think differently about their brands, and to explore new ways to grow. Graham spent 20 years leading some of the world's most beloved brands at Johnson and Johnson, Coke, General Mills, and Read More...

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B2B Brands

Books by Graham Robertson

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. It takes a fundamentally sound B2B marketer to figure out ho

Beloved Brands

Books by Graham Robertson

With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you

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Graham Robertson is one of the voices of today's brand leaders. As the founder of Beloved Brands, he has been a brand advisor to the NFL Players Association, Shell, Reebok, Acura, Jack Links, and Pfizer. He's helped train some of the best marketing teams on strategy, brand positioning, brand plans, and advertising. Graham's purpose is to use is marketing experience and provocative style to get marketers to think differently about their brands, and to explore new ways to grow.
Graham spent 20 years leading some of the world's most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP Marketing. Graham played a significant role in helping win Marketing Magazine's "Marketer of the Year" award. He has won numerous advertising and innovation awards.
As a keynote speaker, Graham shares his passion for brands to challenge and inspire marketing minds around the world, whether speaking at Advertising Week, or at the NBA Summer League, or to a room full of marketers in Bangkok Thailand or an agency in New York. He's been a guest speaker for Ad Age, and his weekly blog stories have reached millions of marketers, who are trying to improve their skills.

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Graham Robertson

B2B Brands

Books by Graham Robertson

Beloved Brands

Books by Graham Robertson

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