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Charity started with religion, when people began making donations to temples and other organisations in the name of God. But there came a time when people started questioning these institutions. Ultimately, dissatisfied with their efforts, they took it upon themselves to change the world. These few artists started their own non-profits, non-governmental organisations, social businesses and movements to bring down the Goliaths in their respective sectors. This is not my biography but a weapon for anyone who wishes to change the world. Reviews: ‘What’s You Cause?’ just might be the most important book in the domain of CSR. It has profound insights on how all of us can make a difference in our own individual ways.

Siddartha Sharma CEO Success Monks Author Love Your Mondays and Retire Young ‘ What’s You Cause? ‘ provides practical recommendation for those who wish to create an impact through social marketing from someone who himself has helped many causes using the same methods.

Ian Mcbride Etasha Society , New Delhi ...

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