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Charity started with religion, when people began
making donations to temples and other organisations in the name of God. But
there came a time when people started questioning these institutions. Ultimately,
dissatisfied with their efforts, they took it upon themselves to change the
world. These few artists started their own non-profits, non-governmental organisations,
social businesses and movements to bring down the Goliaths in their respective
sectors. This is not my biography but a weapon for anyone who wishes to change
‘What’s You Cause?’ just might be the most important book in the domain of CSR. It has profound insights on how all of us can make a difference in our own individual ways.
CEO Success Monks
Author Love Your Mondays and Retire Young
‘ What’s You Cause? ‘ provides practical recommendation for those who wish to create an impact through social marketing from someone who himself has helped many causes using the same methods.