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Dr. Pratik C Patel

Educator, Author, Researcher
Educator, Author, Researcher

Dr. Pratik C Patel has a rich teaching experience of around 14 years at UG and PG level. He has done his Ph.D in Celebrity Endorsement. He has also cleared NET in Management subject. He has published more than 25 research papers/ case studies in the journal of repute. He has already published two books titled “Contemporary issues in Marketing and Finance” and “Learning Business Strategy through Case Study”. Dr. Patel is presently associated with one of the most reputed Management College in the South Gujarat region, BRCM College of Business Administration; affiliated to VNSGU as AssistRead More...


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महाभारत से प्रबंधन सीख: यथार्थ एवं नैतिक नेतृत्व की प्रेरणा
Books by डॉ. प्रतिक सी पटेल

महाभारत मनुष्य इतिहास का सबसे बड़ा महाकाव्य है । महाभारत युगों पहले लिखा गया था, फिर भी  जीवन के हर क्षेत्र में आज भी  प्रासंगिक है। 

महाभारत में कॉर्पोरेट जगत के लिए भी म

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Marketing Management Text and Cases
Books by Dr. Pratik C Patel

Marketing is an ever-evolving discipline.  Writing a book on this subject is always an exciting task. The primary focus of this book is to build conceptual framework for designing and evaluating marketing strategies. The book covers all major marketing concepts like buying behaviour, marketing environment, STP, differentiation and marketing mix. The book also includes several case studies to orient students with applications of these concepts in real worl

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Management lessons from Mahabharata
Books by Dr. Pratik C Patel

Mahabharata is the biggest epic ever written ages ago. Still, it is relevant even today in every sphere of life. Mahabharata has some important lessons for the corporate world also.

The practices and preaching of lord Krishna, offer some interesting leadership lessons. Similarly, one can learn loyalty and commitment from Bheeshma and Dronacharya, single minded focus from Arjuna, ethics and governance from Yudhisthira, charity and kindness from Karna, r

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Caselets in Strategic Management
Books by Dr. Pratik C Patel

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. But there are few companies which have been able to make a mark in this cut through competition also through their innovative and creative strategies. This book is a collection of Caselets of such companies from across the globe. 

The Caselets discussed in this book will be of immense help to the budding managers in developing various skills like decision

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Learning Business Strategy through Case Study
Books by Dr. Pratik C Patel

The case study method remains the most preferred teaching method at business schools across the world because off its ability to provide practical learning. This book is written for those teachers and students who are interested in participative teaching and learning experience. Every case ends with few questions for discussion to make the learning more effective and to provide a direction for thinking.

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