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Subrat SaurabhAuthor of Kuch Woh Pal
FOR BRAND'S SAKE is a practical guide for young marketers. This book will help anyone who is building a consumer brand (B2C) in India. You could be in FMCG, commodities or FMEG. This book will help you make better decisions about marketing.
How to approve scripts for TV ads?
How to choose a filmmaker?
How to evaluate a media plan?
How to work with YouTube influencers?
How to conduct market research?
How to find out if your TV
FOR BRAND'S SAKE is a practical guide for young marketers. This book will help anyone who is building a consumer brand (B2C) in India. You could be in FMCG, commodities or FMEG. This book will help you make better decisions about marketing.
How to approve scripts for TV ads?
How to choose a filmmaker?
How to evaluate a media plan?
How to work with YouTube influencers?
How to conduct market research?
How to find out if your TV ad is working or not?
How to choose a celebrity brand ambassador?
How to run consumer schemes and trade schemes?
If you are working on a consumer brand, this book will help you understand all the basics of brand building. It covers the following topics:
Advertising
Media Planning
Market Research
Strategy
BTL Activation
Trade Marketing
SPICE UP YOUR PRESENTATIONS
A step-by-step guide to help you prepare your message, design your slides and deliver your presentation with confidence. Ideal for anyone who makes business presentations and wants to grow in their career.
In this book you will learn how to
• Start a presentation
• Grab audience’s attention
• Tell a story
• Design great slides
• Use images an
SPICE UP YOUR PRESENTATIONS
A step-by-step guide to help you prepare your message, design your slides and deliver your presentation with confidence. Ideal for anyone who makes business presentations and wants to grow in their career.
In this book you will learn how to
• Start a presentation
• Grab audience’s attention
• Tell a story
• Design great slides
• Use images and charts
• Overcome nervousness
• Engage your audience
It will help B2B sales people close more deals. It will help managers get their proposals approved by senior management. It will help students impress their professors and start-up CEOs secure funding.
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