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Dr. Vijay Rajput

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Introduction to Financial Management
Books by Shobhna Dangwar

Financial Management is an essential part of the economic and non economic activities which leads to decide the efficient procurement and utilization of finance with profitable manner. In the olden days the subject Financial Management was a part of accountancy with the traditional approaches. Now a days it has been enlarged with innovative and multi dimensional functions in the field of business with the effect of industrialization, Financial Management has b

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Introduction to Marketing Management
Books by Shobhna Dangwar

This book depicts marketing in contemporary and future India by providing a clear understanding of the marketing concepts, with due emphasis on developing application skills. It comprehensively discusses marketing management concepts and frameworks with numerous illustrations and cases in the Indian context. 

This book is primarily written for  undergraduate students of B.com/BMS / BBA  for courses in Principles of Marketing/Marketing Ma

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Fundamentals of Financial Management
Books by Dr. Vijay Rajput & Ms. Shobhna Dangwar

Financial Management is an essential part of the economic and non economic activities which leads to decide the efficient procurement and utilization of finance with profitable manner. In the olden days the subject Financial Management was a part of accountancy with the traditional approaches. Now a days it has been enlarged with innovative and multi dimensional functions in the field of business with the effect of industrialization, Financial Management has b

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