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"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Chitsimran
CMA (Cost and Management Accountant) & Assistant ProfessorCMA Chitsimran, an accomplished professional, currently Assistant Professor at Khalsa College for Women, Amritsar. With a remarkable history of organizing 26 diverse events and activities across various organizations, she has demonstrated her adeptness in applying practical knowledge and pedagogical expertise.With over five years of teaching experience, coupled with over two years of industry exposure, she brings a multifaceted approach to education. Her academic journey is marked by excellence, having achieved the distinction of being a Cost and Management Accountant and securing the top posiRead More...
Marketing of Financial Services
Books by Ms. Manjot Kaur, CMA Chitsimran
This book provides a comprehensive exploration of marketing and financial services, distinguishing between products and services, and examining the evolving financial services landscape. It covers key aspects such as the services marketing mix, product strategies, pricing, distribution channels, and promotion, along with emerging trends like telemarketing and mobile banking in financial services marketing.
Marketing of Financial Services
Books by Ms. Manjot Kaur, CMA Chitsimran
This book provides a comprehensive exploration of marketing and financial services, distinguishing between products and services, and examining the evolving financial services landscape. It covers key aspects such as the services marketing mix, product strategies, pricing, distribution channels, and promotion, along with emerging trends like telemarketing and mobile banking in financial services marketing.
Visual Merchandising and Product Display
Books by Gazal Bhalla
In this book, we explore the art and science of visual merchandising, offering a comprehensive guide to creating compelling retail displays that captivate customers and drive sales.
We start by introducing visual merchandising. You'll learn about the role and importance of visual merchandising in creating memorable shopping experiences and its impact on consumer behavior. Then we take a closer look at visual merchandising in various retail environments
Mutual Funds
Books by Paras Mehak
We start with the basics, exploring the history and origin of mutual funds. You'll gain a solid foundation in the workings of mutual funds, understanding the key entities involved, such as sponsors, trusts, trustees, asset management companies, registrars and transfer agents, and fund houses in India.
Next, we explore the various types of mutual fund schemes, helping you navigate the landscape to find the ones that best suit your financial goals and ri
Team Management in Retailing
Books by Kanupriya Modgil
This comprehensive book delves into the intricacies of team management within the context of retail organizations, offering a detailed exploration of the various facets that contribute to effective team dynamics and performance.
Section A provides a foundational understanding of team management, its significance within the retail industry. It delves into the duties and functions of a retail manager, key qualities and attributes that a retail mana
RETAIL SHOPPER BEHAVIOUR
Books by Paras Mehak
In the bustling world of retail, understanding the intricate dance between consumers and the marketplace is paramount. "Retail Shopper Behavior" offers a comprehensive exploration of the multifaceted realm of shopper behavior, providing a roadmap for retailers to grasp the dynamics that govern customer buying processes.
SECTION-A
The journey begins with a foundational exploration of Shopper Behavior. From the psychology behind purchasing decisi
Store Team Management
Books by Chitsimran
"Store Team Management" serves as a comprehensive guide, unveiling the complexities of successful store management and offering profound insights into team dynamics and leadership. This invaluable resource, organized into four sections, caters to both seasoned retail professionals and aspiring leaders.
In Section A, readers are initiated into fundamental management principles, emphasizing the importance of personal work objectives, innovation, and crea
Retailing Strategy
Books by Paras Mehak
"Mastering Retailing: Strategies for Success" is a comprehensive guide that unlocks the intricacies of the dynamic world of retail. This book offers an in-depth exploration of essential concepts, strategies, and practices that are vital for excelling in the retail industry.
"Mastering Retailing: Strategies for Success" is a valuable resource for both newcomers and seasoned professionals in the retail industry. It equips readers with the knowledge, stra
Fundamentals of Management
Books by Chitsimran
Title: "Fundamentals of Management"
In "Fundamentals of Management," we embark on a comprehensive exploration of the core principles and practices that constitute the bedrock of effective management. This book is a valuable resource for both aspiring managers seeking to lay a strong foundation and experienced professionals aiming to refine their skills.
"Fundamentals of Management" serves as a comprehensive guide to mastering the art and scienc
Supply Chain Management
Books by Chitsimran
The book is conceived with a view to give basic concepts and provide practical approach in easy and comprehensible manner for decision making. Primary aim is to make the readers friendly with the concept of Supply chain and its management but its beneficial for the freshers or professional who are thinking to uplift their knowledge in the subject to peek insight on practical methods to gain more success in the professional world. It will be useful to train man
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