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Dr. Abhishek Srivastava

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Marketing Automation

Books by Abhishek Srivastava & Prabha Kiran

Marketing automation is one of the technologies growing at the fastest rate, according to Forrester's Marketing Automation Technology Forecast, 2017 to 2023. The once-exclusive domain of large enterprises, marketing automation tools are becoming more widely used and scalable for small and mid-sized businesses. It makes sense that marketing automation is now more of a requirement than a luxury.

A 2018 Epsilon Research survey found that 80% of consumers

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