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"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
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Published Books 4

My journey, your maps

Books by Abhishek Dayal

The age of AI is fast approaching. AI systems will have immense comupting power, but more importantly, it will be trained on the real world data - that is us. AI will disrupt the world, and will potentially manipulate our thoughts and decisions.

This book seeks to explore the framework within which our "reality" works and what options we have to protect our autonomy. The book explores the philosophical foundations on which our response can be built and

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My journey, your maps

Books by Abhishek Dayal

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Deep Waters

Books by Abhishek Dayal

This is a work of humour and fiction. It takes an irreverential view on the strategies adopted by top management to survive the pressures of office.

This is a work of humour and fiction. It takes an irreverential view on the strategies adopted by top management to survive the pressures of office.

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20th Century Mass Communication Theories in the age of Social Media

Books by Abhishek Dayal

The advent of social media and Artificial Intelligence will have a significant impact on the field of mass communication, particularly on the main theories that were proposed during the 20th century.

Social media and AI have significantly affected the way the world interacts, consumes information and has changed the ability of individuals and organizations to influence people individually and collectively.

In the 20th century research Com

The advent of social media and Artificial Intelligence will have a significant impact on the field of mass communication, particularly on the main theories that were proposed during the 20th century.

In the 20th century research Communication was perceived to be the ability of the communicator to set and dominate the narrative. Researchers explored the ways in which the elite controlled the narration in the process of communication.

Rise of Social media and AI have provided new opportunities for people to engage in public discourse and have given more people a voice in shaping the public agenda. They have democratised the field and given voice to the marginalized sections of societies, and even to individuals who are able to use the technology effectively and are willing to engage. Internet, and its powerful offspring, have opened the opportunity to explore and test narratives, get access to vast amounts of data and knowledge. Something that was hitherto tightly controlled by a handful of custodians. But there are challenges and misgivings too.

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