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"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal

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Ashish Basu

Ashish Basu is an author, executive mentor, and advisor to companies ranging from start-ups to large enterprises. He has scaled companies as a CEO, integrated acquired companies, led start-ups as a founder, and advised companies on business and product strategy. He is an alumnus of IIT Mumbai and IIM Bangalore.Read More...

He is an alumnus of IIT Mumbai and IIM Bangalore.

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Getting from Here to There

Books by Ashish Basu

“This is a wonderful book. The dilemma of converting an idea into a working business model and then scaling it is incredibly challenging. Ashish puts together the building blocks with simplicity and clarity -- and a compelling storyline. “

- Pramod Bhasin, Founder Genpact, Chairman Clix Capital, Co-founder Asha Impact

“A step-by-step approach to scale, covering key levers from strategy to culture, written in an engaging style.

- Pramod Bhasin, Founder Genpact, Chairman Clix Capital, Co-founder Asha Impact

“A step-by-step approach to scale, covering key levers from strategy to culture, written in an engaging style. Highly recommended.”

- Sanjeev Bikhchandani, Founder, InfoEdge

“Scaling startups is one the biggest challenges any entrepreneur faces. The structured approach provided by this book will be extremely valuable to founders. Coming from a successful leader, with significant scaling experience, this is a must read.”

- Meena Ganesh, MD and CEO, Portea Medical

An engaging and practical guide for defining your mission, vision, strategies, objectives and culture - a must-read for startup founders and emerging corporate leaders alike.

- Will Poole, Co-founder and Managing Partner, Capria and Unitus Ventures

This book provides a blueprint to scale your organization, with tips and practical methods to follow at each stage. Companies that scale:

· Know where they are going and how they will get there; their Mission, Vision and Core Strategy

· Have a clear set of Breakthrough Objectives and Initiatives that will help them scale.

· Ensure that everyone in the company has measurable objectives that meet the company’s goals while allowing for individual contribution.

· Have a culture based on shared values, where people grow and want to contribute to the company’s success.

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