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Dr. Samuel Adeyinka-Ojo

Dr. Samuel Adeyinka-Ojo is a distinguished academic and professional with expertise across multiple disciplines. He holds a BSc (Hons) in Accounting, a Postgraduate Diploma in Marketing, and multiple master’s degrees, including an MBA in Marketing, an MBA in General Management, a Master of ICT Management, and an MSc in Public Health and Health Promotion from Brunel University of London, UK. He earned a PhD in Hospitality and Tourism from Taylor’s University, Malaysia, becoming the first African PhD graduate from the institution. Sam has earned several prestigious certifications, including Read More...

Published Books 1

Digital and Strategic Qualitative Research Methodology

Books by Samuel Adeyinka-Ojo

The author highlights the importance of maintaining rigour and depth in qualitative research while leveraging digital tools to overcome traditional challenges like scalability, data volume, and time constraints. The textbook is tailored for a wide-ranging audience with varying levels of expertise in qualitative research. Undergraduate and postgraduate students in fields like social sciences, business, healthcare, and education will benefit from foundational an

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Dr. Samuel Adeyinka-Ojo is a distinguished academic and professional with expertise across multiple disciplines. He holds a BSc (Hons) in Accounting, a Postgraduate Diploma in Marketing, and multiple master’s degrees, including an MBA in Marketing, an MBA in General Management, a Master of ICT Management, and an MSc in Public Health and Health Promotion from Brunel University of London, UK. He earned a PhD in Hospitality and Tourism from Taylor’s University, Malaysia, becoming the first African PhD graduate from the institution.
Sam has earned several prestigious certifications, including a Post-Crisis Hospitality Management Certificate and a DEI Certificate from the University of South Florida, USA. He is a Senior Fellow of the Higher Education Academy (UK), a member of the Chartered Institute of Marketing (UK), and a Certified Management and Business Educator (CMBE). His professional affiliations include the Australian Institute of Project Management, the Australian Marketing Institute, and the Project Management Institute (USA).
With extensive industry experience, he has worked as a business development, and marketing manager in the oil and gas sector. He served as Head of Department for Marketing (2017-2019) and Management, Marketing, and Digital Business (2021-2023) at Curtin University Malaysia. A digital and strategic qualitative researcher, he has supervised PhD and MPhil students. He has consulted for the Sarawak State Government on Industry 4.0 training and the Greater Miri Development Master Plan 2030 (Tourism Cluster). He has received numerous awards for education leadership, teaching, and learning. He has contributed to and participated in community services and CSR initiatives.

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Dr. Samuel Adeyinka-Ojo

Digital and Strategic Qualitative Research Methodology

Books by Samuel Adeyinka-Ojo

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