G.S. Shridhar
Advertising Creative & StrategyG. S. Shridhar, aka Sach (short for saccharine), is a retired advertising professional who started small and grew into leadership roles in large, multinational advertising companies. For the bulk of his career of 34 years, he wrote advertisements and television commercials for a vast variety of brands and clients. Shridhar worked in Bengaluru, Mumbai, Chennai, Hyderabad, and occasionally in Delhi. He also did a one-year stint in Colombo as consultant to a Sri Lankan advertising agency. He lives in Bengaluru, his home city, with his wife and mother. Shridhar’s two daughters currently live in Read More...
LIFE, LIGHTLY ROASTED
Books by G.S.Shridhar
Is this one of India’s first anthologies born entirely from Facebook posts? An offbeat collection, written with tongue firmly in cheek, that often mirrors your own experiences?
Meet Shridhar, a wry, irreverent and self-deprecating former ad man. Discover his world of
quirky colleagues and his typically Indian middle-class life through amusing and sometimes
hysterical slice-of-life situations.
When not crafting ads or daydreaming, Shridhar
LIFE, LIGHTLY ROASTED
Books by G.S.Shridhar
Is this one of India’s first anthologies born entirely from Facebook posts? An offbeat collection, written with tongue firmly in cheek, that often mirrors your own experiences?
Meet Shridhar, a wry, irreverent and self-deprecating former ad man. Discover his world of
quirky colleagues and his typically Indian middle-class life through amusing and sometimes
hysterical slice-of-life situations.
When not crafting ads or daydreaming, Shridhar
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