Harinder Singh Pelia
Harinder Singh Pelia is a man with three great obsessions: marketing, memes, and mutton biryani - in no particular order (though let’s be honest, biryani would win). Since the age of 18, he’s been hooked on marketing, either studying it, doing it, or persuading someone else to fall for it. He’s led marketing teams at Amazon, Ajio Luxe, Diesel, and other brands that you’ve probably spent too much money on. Currently pursuing a PhD in marketing at XLRI Jamshedpur, he’s also the founder of the 10Xer Club, a community for India’s best marketers to upskill, network, land jobs, and occasRead More...
The Psychology of Marketing
Books by Harinder Singh Pelia
This book is a prequel to every marketing book you’ve ever read.
Behind all the shiny models, buzzwords, and theories - there are raw truths of human behaviour at work.
Why does ₹990 feel like a bargain, compared to ₹1,000?
Why does swiping a card hurt less than handing over the same amount in hard cash?
How does one innocent scroll on Instagram Reels turn into an hour-long binge?
And how do marketers trick us into thinking we’re
The Psychology of Marketing
Books by Harinder Singh Pelia
This book is a prequel to every marketing book you’ve ever read.
Behind all the shiny models, buzzwords, and theories - there are raw truths of human behaviour at work.
Why does ₹990 feel like a bargain, compared to ₹1,000?
Why does swiping a card hurt less than handing over the same amount in hard cash?
How does one innocent scroll on Instagram Reels turn into an hour-long binge?
And how do marketers trick us into thinking we’re
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