Shobha Prasad

Shobha is an award winning Consumer Insights and Marketing professional who non-stop scours her daily life for oddball information to convert into cartoons - for the pleasure of her colleagues and clients, not to mention her long-suffering family. Her cartoons put under the microscope every promising shenanigan from corporate life, domestic life, general life with a capital L and an imaginary life inhabited by a couple of strange owls.  Read More...


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CONSUMERS, CORPORATES AND OTHER CARTOONS

Books by Shobha Prasad

The consumer mind is a minefield- a lesson marketers learn quickly as they make their way through this treacherous and confusing terrain. As a career market researcher, Shobha Prasad has had to learn this lesson many times over and her cartoons capture experiences all along this route, ranging from the strange and surprising to downright hilarious!

Welcome to a hundred quirky takes on the corporate effort to understand and woo their audiences - marketer

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