Ajay Sharma

Ajay Sharma started his career as a business journalist with The Economic Times in 1992. He shifted to public relations in 1994, where he was subsequently at the helm of leading global and Indian PR consulting firms. In a career spanning two decades, he has advised more than 100 multinational and Indian companies on their Public Relations programs. He has also conducted more than 250 workshops on spokesperson training and business storytelling. Ajay is currently engaged in setting up IndicFootnotes™ - a think-tank focused on Indian Economy and Business. Ajay is an MBA from the Birla InstituRead More...


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Horses Can Fly

Books by Ajay Sharma

Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news.

People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.

To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media narratives.

Horses Can Fly offers powerful and

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