C B Rao

Dr. C. Bhaktavatsala Rao received his Ph.D. Degree in Industrial Management and M. Tech. Degree in Industrial Engineering from the Indian Institute of Technology Madras, Chennai. He received his B.E. Degree in Mechanical Engineering from Sri Venkateswara University, Tirupati. Dr. C. B. Rao has over forty-nine years of diversified experience in strategic and operational leadership of large, reputed companies, including global multinational corporations, in India. Dr. C. B. Rao’s last formal assignment was as Managing Director/Executive Chairman of Hospira Healthcare India Pvt Limited, a PfizeRead More...


Achievements

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India as Knowledge Society

Books by C Bhaktavatsala Rao

India is today poised to be third largest economy globally by 2028. India is also now passionate about building new industrial sinews in sunrise sectors such as renewables, semiconductors, sensors, electric batteries, electronics and several other such domains. 

This book presents important perspectives covering the broad topic of India as Knowledge Society. The book has 22 chapters which are divided into two sections – Institutional Perspectives and

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Organizational Mastery

Books by C Bhaktavatsala Rao

Organizations must have self-awareness, and an appreciation of what they can accomplish in the face of competitive and environmental factors. An awareness of what the entity is and what it can be is the key to embarking on a journey of organizational progress. This book titled ‘Organizational Mastery: Competence–Behaviour Frameworks’ aims to lead the readers on a journey of organizational mastery. 

Organizational mastery is not a matter of only c

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Personal Mastery

Books by C Bhaktavatsala Rao

Every individual has characteristics that comprise capabilities, aptitudes, attitudes, emotions, and aspirations, among others. These characteristics continuously evolve in a person. These, in a sense, are expressions of the energy of a person. Only when these are developed in a positive manner, with mutual alignment, would an individual feel fulfilled. Given that every individual is a part of multiple ecosystems, from the family to the organization, each with

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Strategic Marketing

Books by C Bhaktavatsala Rao

Strategic marketing is the extended domain of marketing that deploys a mix of marketing and strategic approaches for the firm to achieve sustainable competitive advantage.

This book titled “Strategic Marketing: Cases and Concepts from the Indian Business” is a practical exposition of the domain of strategic marketing with practical case studies from the Indian business over the last few decades.

The book provides a fusion of academic framewor

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Dharmic Management

Books by C. Bhaktavatsala Rao

The Dharma of the typical Indian citizen is to move into the globalised and networked future while being rooted to the richness and orderliness of the Indian culture.  The Indian social ecosystem offers several principles of management. This book, titled Dharmic Management offers multiple insights on management from the Indian social ecosystem. This book is written to trigger a collaboration between cultural scholars and management experts to expand and enric

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Legendary Leaders

Books by C.Bhaktavatsala Rao

This book covers certain legendary leaders from different domains and from different walks of life. Each legendary leader offers valuable leadership lessons. This book brings out insights which classic leadership writings do not usually bring out. Covering the leaders’ lives and role modelling, the book comes up with several novel leadership constructs. This book will be relevant to all students, academicians, and practitioners of management and leadership i

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STEM

Books by C B Rao

This book, STEM, brings together in a unique integrative framework, the domains of Strategy, Technology, Entrepreneurship and Management. It presents the practice of STEM for the development of firms and industries. This book has four sections devoted to the four domains. The sections are independent yet interconnected. 

The four sections together provide multiple concepts and constructs for understanding industry structure and formulating competitive

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Strategic Management

Books by C B Rao

Strategic management of companies and organisational entities is not merely about the long-term – it is also about having a holistic and end-to-end perspective. The practice of strategic management goes beyond conceptual and analytical development of strategies and execution thereof. It has deep behavioural and philosophical undertones as well.

This book, Strategic Management: Practice and Philosophy for India Inc, brings together multiple conc

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Product Strategy and Corporate Success

Books by C B Rao

Product strategy is the key driver of business strategy and corporate success. This book brings out several important aspects of product strategy, drawing upon examples from the Indian automobile industry, which is verily the bellwether of the Indian economy.

The automobile industry is not only a strategic industry economically but also an instructive industry intellectually. The industry is the cradle of modern management and is a synthesis of various

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Work-Life Balance

Books by C B Rao

Every organization is like a delicate ecosystem. It needs to be nurtured with care and concern just as a natural ecosystem is ecologically nurtured. For this, organizational behavior is the instrument. Organizational behavior is the study of human behavior in organizational settings including the interface of human beings among themselves, the interface of human beings with their and other external organizations, and the behavior of organizations with respect

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India’s Economic Resurgence

Books by C B Rao

Economics is a social science concerned mainly with description and analysis of the production, distribution, and consumption of goods and services. Beyond the various theories and models, however, economics has close relationship with day to day life. This book reviews the economic journey of India over the last seventy years, and seeks to stimulate the readers’ thinking on some major issues and potentialities facing the Indian economy.

Five main the

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India as Global Start-up Hub

Books by C B Rao

From Start-up to Ramp-up: Indian Context and Global Insights, published in July 2016, made a well-nuanced contribution to the much talked about domain of entrepreneurship. This book, India as Global Start-up Hub: Mission with Passion, is a significantly more detailed and insightful analysis of the multiple facets of start-up entrepreneurship in an integrative framework.

The book unravels in its thirteen chapters a unique and phased discussion of Indian c

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Competitive Strategy

Books by C B Rao

Competitive Strategy is a key driver of industrial growth and economic development. Professor Michael Porter’s treatise, formulated in 1980, remains the only integrated work on the subject to date. While its core concepts endure, it requires the holistic incorporation of additional insights and prescriptions, based on current and future trends.

This book reviews Porter’s work in the context of the global economic forces and rapid technological change

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Technology and Competitive Strategy

Books by C B Rao

Competitive Strategy is a key driver of industrial growth and economic development. There has, however, been no book that expounds holistically the key role of technology in shaping and influencing competitive strategy. This book is an insightful analysis of the several ways in which technology drives competitive strategy. The book’s unique contributions lie in the classification of firms based on the concept of technology pyramid and articulation of charact

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From Start-Up to Ramp-Up

Books by C B Rao

Entrepreneurship is much talked and written about in popular forums but there is no book that covers the subject in its varied and deep hues. This book is an insightful analysis of what entrepreneurship means and entails and how entrepreneurial ventures are built and grown in a sustainable manner, unravelling in its fourteen chapters a unique and phased discussion of Indian contextual realities and potentialities in global perspectives. It is loaded with sever

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