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India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. People often get puzzled by the diversity of India and the variations existing in its market.
A proper understanding of the country is a pre-requisite for achieving success in doing business in that country. This book provid
With the decreasing number of jobs and the increasing problem of under-employment, Entrepreneurship is no longer a choice but a necessity. Starting own Enterprise is considered a tedious task due to the involvement of many factors, including the lack of awareness of the eco-system of Entrepreneurship. Aspiring Entrepreneurs feel lost in the puzzle or the maze of Entrepreneurship.
Start your own Enterprise: The must know-how guide for an Entrepreneur<
Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing.
Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods