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rajeshwari

Dr. K. Rajeshwari, a post graduate from IIM Ahmedabad, is currently an Associate Professor of Marketing at XLRI India. After working in the industry for 15 years in sales and marketing, she moved to academics in 2010 and did her PhD from IIT Madras. Her last corporate stint was as Vice President - Marketing and Branding. She is a visiting faculty at various IIMs and at leading B-Schools across the country. Dr. Rajeshwari has also published My Life My Choice by Macmillan. Additionally she has written articles and case studies in international journals. She is also a columnist and has penned seRead More...


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New product development-FMCG perspective
Books by Dr K Rajeshwari

New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered:

How does one develop new products?

What are the methods to measure the success of new products?

How is developing new product

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