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The dynamic and constantly changing business environment has made the management education field evolve to meet new expectations. The case study methodology of teaching is a significant pedagogical instrument to impart management skills to students.
This book which is an introduction to Business communication covers the theoretical aspects of undergraduate and postgraduate students of different universities. It covers all the aspects in a simple manner with the practical case studies. It covers various topics such as organizational communication, types of communication, external and internal business corresponds along with case studies and activities.
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