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The dynamic and constantly changing business environment has made the management education field evolve to meet new expectations. The case study methodology of teaching is a significant pedagogical instrument to impart management skills to students.
This book is on “Management case studies,” and it teaches students essential skills like analytical thinking, communication, innovation, the ability to transform theoretical knowledge into practically viable solutions and the simplification of complex concepts. It covers the practical aspects of management concepts for undergraduate and postgraduate students of different universities.
This book covers all important management subjects that a UG & PG student should master, from how to solve a case study to different concepts of General Management, Marketing Management, Financial Management and Human Resource Management.
This book is simple and easy to understand, without any difficulties for any UG & PG student of the management stream and we have done our best to bring accurate data to you.
This book which is an introduction to Business communication covers the theoretical aspects of undergraduate and postgraduate students of different universities. It covers all the aspects in a simple manner with the practical case studies. It covers various topics such as organizational communication, types of communication, external and internal business corresponds along with case studies and activities.
This text explains how to communicate in present business scenario in a step wise manner. A sufficient care is taken to keep the book simple. Any reader can understand the concepts without many difficulties. Some error might have been there and the publisher or author is not liable for the damage caused if any. In some concepts, the case studies and activities are imaginary in nature and do not mimic any real time entities. Case studies and logos used in this book are belongs to respective authors and organization. This book is very useful for management and commerce students of both undergraduate and postgraduate level. A sample paper has been solved to help the students to understand the concepts better and present them effectively in their writing.
We are always open for your suggestion and comments for further improvements of this book.