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Rural Marketing and Advertising Professional
Rural Marketing and Advertising Professional

Sarabjit Singh Puri is the Founder and CEO of Fateh Rural Pvt Ltd

 ( and Founder and Director of Green Orange HR Pvt Ltd (

Fateh Rural (founded in 2003) is a Rural Marketing and Advertising Agency with their HQ in Mumbai, having 12 regional offices, operating pan-India. Sarabjit has run thousands of rural campaigns. He has worked with 100+ corporate customers. Almost all major multinationals in agrochemical and other sectors, to name a few, Bayer, Syngenta, L&T, Godrej and many more have been his clients.

Green Orange HR Pvt Ltd (founded, 2015) at Mumbai, India is into HR services. Green Orange helps companies in Payroll, Compliances, Placement, Training and Monitoring services in Rural India.

He has travelled more than five lakh kilometres across the country. Sarabjit has interacted with thousands of farmers, rural people, distributors, retailers in order to understand the local level of economic development, types of crops, technology and product usage, their average income and average land owned by the rural populace.

His personal mission is to integrate technology with conventional means of advertising.

Future Aspirations:

• Expansion in Asia, Africa, Europe, Australia and the Americas.

• Opening World Head Quarters at New York, USA.

• Exploring funding options for Fateh Rural.

• He can be contacted on


Rural Market Unleashed

Books by Sarabjit Singh Puri

Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas.

The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, comm

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