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Vikas Chawla, David Appasamy, Nandita Raman

Team from India's fastest growing digital agency, Social Beat
Team from India's fastest growing digital agency, Social Beat

Decoding the Digital Jungle is the brainchild of 3 established digital marketers who have carefully crafted and curated this guide. Vikas Chawla is the co-founder of Social Beat, a leading digital growth partner for leading brands, Influencer.in and DigiGrad. With 15 years of experience, Vikas is a digital enthusiast who walks, talks and thinks digitally. David Appasamy, head of Brand and Strategy at Social Beat comes with over 35 years experience across marketing and communications having worked in ITC, Sify and Mudra DDB. David brings insightful tips stemming from decades of experience in diRead More...

Decoding the Digital Jungle
Books by Vikas Chawla, David Appasamy, Nandita Raman

Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people ‘migrated’ to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book ju

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Digital Marketing Insights 2018
Books by Social Beat Digital Marketing LLP

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Did you know that 95% of videos consumed in India are not in English? Yes, you read that right! India is becoming a trendsetter and changing the way Internet users are consuming content. Currently, there are about 450 million Internet users in India, and this is set to increase to a whopping 635.8 million by 2021. These numbers are pushing Indian brands to leverage digital marketing as a crucial part of their media mix.

In this book, we have h

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