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Srinivas R Pingali

Faculty in the Strategy and Marketing area

Faculty in the Strategy and Marketing area

Professor Srinivas Pingali has over three decades of varied experience in education and training, product development, and, sales & marketing in multinationals, entrepreneurial companies, and academic institutions. Srinivas is currently a Professor of Practice at the Mahindra University, School of Management where he joined from his previous role at the Indian Institute of Management, Udaipur. At IIM-U, he taught various courses, including Digital Transformation, Digital Technologies, B2B Markets, Digital Marketing, and Entrepreneurship. He won teaching excellence awards for the years 2020-2Read More...

Srinivas is currently a Professor of Practice at the Mahindra University, School of Management where he joined from his previous role at the Indian Institute of Management, Udaipur. At IIM-U, he taught various courses, including Digital Transformation, Digital Technologies, B2B Markets, Digital Marketing, and Entrepreneurship. He won teaching excellence awards for the years 2020-21 and 2021-22.

Srinivas conducts Management Development Programs for both large corporations as well as small business owners. He has co-authored two textbooks on Digital Transformation and IT Sales and Marketing in addition to a D-I-Y book for small business owners and entrepreneurs. He has also co-authored several case studies and business articles.

In his corporate career, Srinivas was a member of the founding team of Quatrro Global Services, a leading business process management company headquartered in Atlanta. Srinivas was a part of Quatrro’s executive team, and his primary focus was sales and marketing, strategy, product development, and alliances. Over the two decades, he has incubated multiple cloud-based services in North America.

Srinivas joined Quatrro from Accenture, where he was a Partner. Srinivas was a key member of the management team that built Accenture’s BPO capabilities in India. In his last role at Accenture, Srinivas was the Business Lead for Accenture Insurance Services (AIS), focusing on the global Life and P&C Insurance industry. Before joining Accenture, Srinivas was a member of the founding team of Spectramind, led by BPO industry pioneer Raman Roy.

Before Spectramind, Srinivas spent close to a decade in various marketing and market research roles in ITC (India subsidiary of British American Tobacco), NFO (now part of global market research leader Taylor Nelson Sofres), and the Tata Group.

Srinivas is a regular speaker on digital transformation, platform-based services, innovation, and SME strategies.

Srinivas is a Chemical Engineer for Osmania University, College of Technology, India and holds an MBA degree in Marketing from the University of Illinois at Urbana-Champaign. He is an Executive Fellow of Management (Doctoral equivalent) from the Indian School of Business, Hyderabad.

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Published Books 2

Strategic Digital Transformation

Books by Srinivas R. Pingali, Shankar Prakash, Jyothi R. Korem

Digital transformation is a process of disrupting conventional business models leveraging digital technologies.. Digital Transformation encompasses strategy changes, business model innovation, product and process innovation, and organisational innovation, all wrapped in a layer of newer technologies and data.

This new textbook offers a unique combination of theory, practical applications, and case studies on digital transformation strategies.

Made In India

Books by Srinivas R Pingali

Small and Medium Enterprises are the unsung heroes of India. SMEs account for a large proportion of India’s GDP and are also among the largest generators of employment in the country. Yet SMEs face a number of challenges ranging from lack of financing to marketing and hiring skilled employees.

This book is a comprehensive, easy to read, Do-It-Yourself guide for all business processes needed by a SME to scale. The book covers topics like financing,

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Professor Srinivas Pingali has over three decades of varied experience in education and training, product development, and, sales & marketing in multinationals, entrepreneurial companies, and academic institutions.
Srinivas is currently a Professor of Practice at the Mahindra University, School of Management where he joined from his previous role at the Indian Institute of Management, Udaipur.  At IIM-U, he taught various courses, including Digital Transformation, Digital Technologies, B2B Markets, Digital Marketing, and Entrepreneurship. He won teaching excellence awards for the years 2020-21 and 2021-22.
 
Srinivas conducts Management Development Programs for both large corporations as well as small business owners. He has co-authored two textbooks on Digital Transformation and IT Sales and Marketing in addition to a D-I-Y book for small business owners and entrepreneurs. He has also co-authored several case studies and business articles. 
In his corporate career, Srinivas was a member of the founding team of Quatrro Global Services, a leading business process management company headquartered in Atlanta.  Srinivas was a part of Quatrro’s executive team, and his primary focus was sales and marketing, strategy, product development, and alliances. Over the two decades, he has incubated multiple cloud-based services in North America.
Srinivas joined Quatrro from Accenture, where he was a Partner. Srinivas was a key member of the management team that built Accenture’s BPO capabilities in India. In his last role at Accenture, Srinivas was the Business Lead for Accenture Insurance Services (AIS), focusing on the global Life and P&C Insurance industry.  Before joining Accenture, Srinivas was a member of the founding team of Spectramind, led by BPO industry pioneer Raman Roy. 
 
Before Spectramind, Srinivas spent close to a decade in various marketing and market research roles in ITC (India subsidiary of British American Tobacco), NFO (now part of global market research leader Taylor Nelson Sofres), and the Tata Group.
Srinivas is a regular speaker on digital transformation, platform-based services, innovation, and SME strategies.
Srinivas is a Chemical Engineer for Osmania University, College of Technology, India and holds an MBA degree in Marketing from the University of Illinois at Urbana-Champaign. He is an Executive Fellow of Management (Doctoral equivalent) from the Indian School of Business, Hyderabad.

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